{"id":20634,"date":"2026-01-15T10:45:04","date_gmt":"2026-01-15T09:45:04","guid":{"rendered":"https:\/\/www.maiolegal.com\/adelantamos-algunas-conclusiones-de-nuestro-informe-sobre-creadores-de-contenido\/"},"modified":"2026-01-15T10:45:27","modified_gmt":"2026-01-15T09:45:27","slug":"adelantamos-algunas-conclusiones-de-nuestro-informe-sobre-creadores-de-contenido","status":"publish","type":"post","link":"https:\/\/www.maiolegal.com\/en\/adelantamos-algunas-conclusiones-de-nuestro-informe-sobre-creadores-de-contenido\/","title":{"rendered":"Adelantamos algunas conclusiones de nuestro informe sobre creadores de contenido"},"content":{"rendered":"<p><span style=\"font-weight: 400\">El <\/span><a href=\"https:\/\/www.abc.es\/economia\/efervescente-negocio-influencers-sacude-amateurismo-20260111060411-nt.html\"><span style=\"font-weight: 400\">Diario ABC<\/span><\/a><span style=\"font-weight: 400\"> ha publicado un avance de nuestro pr\u00f3ximo informe <em>&#8216;Likes que facturan. Influencers frente al reto de una gesti\u00f3n profesionalizada&#8217;<\/em>, centrado en el an\u00e1lisis jur\u00eddico, fiscal y estructural del ecosistema de los creadores de contenido en Espa\u00f1a.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El estudio, liderado por <\/span><a href=\"https:\/\/www.maiolegal.com\/equipo\/profesional\/carmen-perez-andujar\/\"><span style=\"font-weight: 400\">Carmen P\u00e9rez And\u00fajar<\/span><\/a><span style=\"font-weight: 400\">, socia del \u00e1rea de Litigaci\u00f3n y Arbitraje de MAIO Legal, y por <\/span><a href=\"https:\/\/www.maiolegal.com\/equipo\/profesional\/javier-echavarri\/\"><span style=\"font-weight: 400\">Javier Ech\u00e1varri<\/span><\/a><span style=\"font-weight: 400\">, socio director de nuestra oficina en Zaragoza, examina un sector que, seg\u00fan recoge el propio art\u00edculo, ya mueve cientos de millones de euros y que opera en un contexto de creciente supervisi\u00f3n normativa y fiscal, especialmente tras la entrada en vigor del Real Decreto 444\/2024 y la inclusi\u00f3n de los nuevos modelos de negocio digitales entre las prioridades del Plan Anual de Control Tributario.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En la pieza, P\u00e9rez And\u00fajar subraya la necesidad de documentar adecuadamente las relaciones entre creadores, marcas y agencias mediante contratos, recordando que el entorno en el que operan los influencers es el publicitario y, por tanto, est\u00e1 sujeto a un marco regulatorio exigente, incluso cuando la contraprestaci\u00f3n no es estrictamente econ\u00f3mica. Por su parte, Ech\u00e1varri advierte de que muchos creadores todav\u00eda no son plenamente conscientes de las implicaciones fiscales, laborales y contractuales que conlleva el ejercicio profesional de esta actividad.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20630\" src=\"https:\/\/www.maiolegal.com\/wp-content\/uploads\/ImgMAIO_ABC_InformeInflus-1024x535.jpg\" alt=\"\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.maiolegal.com\/wp-content\/uploads\/ImgMAIO_ABC_InformeInflus-980x512.jpg 980w, https:\/\/www.maiolegal.com\/wp-content\/uploads\/ImgMAIO_ABC_InformeInflus-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Diario ABC ha publicado un avance de nuestro pr\u00f3ximo informe &#8216;Likes que facturan. Influencers frente al reto de una gesti\u00f3n profesionalizada&#8217;, centrado en el an\u00e1lisis jur\u00eddico, fiscal y estructural del ecosistema de los creadores de contenido en Espa\u00f1a. El estudio, liderado por Carmen P\u00e9rez And\u00fajar, socia del \u00e1rea de Litigaci\u00f3n y Arbitraje de MAIO [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":20631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[178,270],"tags":[],"class_list":["post-20634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades-en","category-prensa-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adelantamos algunas conclusiones de nuestro informe sobre creadores de contenido - MAIO Legal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maiolegal.com\/en\/adelantamos-algunas-conclusiones-de-nuestro-informe-sobre-creadores-de-contenido\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adelantamos algunas conclusiones de nuestro informe sobre creadores de contenido - MAIO Legal\" \/>\n<meta property=\"og:description\" content=\"El Diario ABC ha publicado un avance de nuestro pr\u00f3ximo informe &#8216;Likes que facturan. 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