{"id":20827,"date":"2026-02-24T10:57:45","date_gmt":"2026-02-24T09:57:45","guid":{"rendered":"https:\/\/www.maiolegal.com\/analizamos-la-dimension-contractual-del-sector-influencer\/"},"modified":"2026-02-24T10:58:31","modified_gmt":"2026-02-24T09:58:31","slug":"analizamos-la-dimension-contractual-del-sector-influencer","status":"publish","type":"post","link":"https:\/\/www.maiolegal.com\/en\/analizamos-la-dimension-contractual-del-sector-influencer\/","title":{"rendered":"Analizamos la dimensi\u00f3n contractual del sector influencer"},"content":{"rendered":"<p><span style=\"font-weight: 400\">La monetizaci\u00f3n del contenido ha transformado el ecosistema influencer en una actividad profesional con implicaciones jur\u00eddicas concretas. Cuando un creador colabora con una marca, la relaci\u00f3n es contractual, exista contraprestaci\u00f3n econ\u00f3mica o en especie, y genera obligaciones legales y fiscales que deben formalizarse adecuadamente.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En nuestro informe <\/span><a href=\"https:\/\/www.maiolegal.com\/en\/?page_id=20659\"><i><span style=\"font-weight: 400\">\u201cLikes que facturan: influencers frente al reto de una gesti\u00f3n profesionalizada\u201d<\/span><\/i><\/a><span style=\"font-weight: 400\">, desde MAIO Legal examinamos el marco que debe regir estas colaboraciones y los riesgos derivados de una gesti\u00f3n informal de los acuerdos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tal y como se\u00f1ala Carmen P\u00e9rez And\u00fajar, socia nuestra oficina de Madrid: \u201cUn buen abogado no solo resuelve problemas, los evita. El Derecho es creativo y puede adaptarse a un entorno tan cambiante como \u00e9ste\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El estudio identifica los elementos esenciales que deben contemplarse en las relaciones entre creadores, marcas y agentes, desde la definici\u00f3n del alcance de la colaboraci\u00f3n y la retribuci\u00f3n hasta la correcta regulaci\u00f3n del uso de imagen, las obligaciones de transparencia y la formalizaci\u00f3n del papel de intermediaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Asimismo, Carmen P\u00e9rez And\u00fajar aborda estas cuestiones en una <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=_72qOqGzQNc\"><span style=\"font-weight: 400\">intervenci\u00f3n en RTVE<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20823\" src=\"https:\/\/www.maiolegal.com\/wp-content\/uploads\/ImgMAIO_Informe-1024x535.jpg\" alt=\"\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.maiolegal.com\/wp-content\/uploads\/ImgMAIO_Informe-980x512.jpg 980w, https:\/\/www.maiolegal.com\/wp-content\/uploads\/ImgMAIO_Informe-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La monetizaci\u00f3n del contenido ha transformado el ecosistema influencer en una actividad profesional con implicaciones jur\u00eddicas concretas. Cuando un creador colabora con una marca, la relaci\u00f3n es contractual, exista contraprestaci\u00f3n econ\u00f3mica o en especie, y genera obligaciones legales y fiscales que deben formalizarse adecuadamente. En nuestro informe \u201cLikes que facturan: influencers frente al reto de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":20824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[178,270],"tags":[],"class_list":["post-20827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades-en","category-prensa-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analizamos la dimensi\u00f3n contractual del sector influencer - MAIO Legal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maiolegal.com\/en\/analizamos-la-dimension-contractual-del-sector-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analizamos la dimensi\u00f3n contractual del sector influencer - MAIO Legal\" \/>\n<meta property=\"og:description\" content=\"La monetizaci\u00f3n del contenido ha transformado el ecosistema influencer en una actividad profesional con implicaciones jur\u00eddicas concretas. Cuando un creador colabora con una marca, la relaci\u00f3n es contractual, exista contraprestaci\u00f3n econ\u00f3mica o en especie, y genera obligaciones legales y fiscales que deben formalizarse adecuadamente. 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