{"id":21870,"date":"2026-08-25T11:57:27","date_gmt":"2026-08-25T09:57:27","guid":{"rendered":"https:\/\/www.maiolegal.com\/carmen-perez-andujar-aborda-en-el-periodico-los-riesgos-legales-en-las-colaboraciones-con-influencers\/"},"modified":"2026-08-25T11:59:33","modified_gmt":"2026-08-25T09:59:33","slug":"carmen-perez-andujar-aborda-en-el-periodico-los-riesgos-legales-en-las-colaboraciones-con-influencers","status":"publish","type":"post","link":"https:\/\/www.maiolegal.com\/en\/carmen-perez-andujar-aborda-en-el-periodico-los-riesgos-legales-en-las-colaboraciones-con-influencers\/","title":{"rendered":"Carmen P\u00e9rez And\u00fajar aborda en El Peri\u00f3dico los riesgos legales en las colaboraciones con influencers"},"content":{"rendered":"

Carmen P\u00e9rez And\u00fajar<\/a>, socia de nuestro despacho, participa en una pieza de El Peri\u00f3dico<\/a> sobre los riesgos legales y reputacionales que afrontan las marcas en sus colaboraciones con influencers, en un contexto de creciente profesionalizaci\u00f3n y mayor escrutinio regulatorio.<\/p>\n

En su intervenci\u00f3n, explica que una pol\u00e9mica protagonizada por un creador no constituye por s\u00ed sola un incumplimiento contractual. La posibilidad de suspender o terminar una colaboraci\u00f3n depender\u00e1 en buena medida de lo pactado entre las partes y de la existencia de cl\u00e1usulas de reputaci\u00f3n o moralidad que definan de forma objetiva las conductas que pueden causar un perjuicio grave a la marca.<\/p>\n

Asimismo, se\u00f1ala que debe distinguirse entre la responsabilidad frente a las autoridades y las consecuencias previstas en el contrato. Cuando existe un incumplimiento imputable al influencer, la empresa puede reclamar p\u00e9rdidas econ\u00f3micas si acredita tanto el da\u00f1o como su relaci\u00f3n directa con la conducta del creador.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Carmen P\u00e9rez And\u00fajar, socia de nuestro despacho, participa en una pieza de El Peri\u00f3dico sobre los riesgos legales y reputacionales que afrontan las marcas en sus colaboraciones con influencers, en un contexto de creciente profesionalizaci\u00f3n y mayor escrutinio regulatorio. En su intervenci\u00f3n, explica que una pol\u00e9mica protagonizada por un creador no constituye por s\u00ed sola […]<\/p>\n","protected":false},"author":9,"featured_media":21867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[178,270],"tags":[],"class_list":["post-21870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades-en","category-prensa-en"],"yoast_head":"\nCarmen P\u00e9rez And\u00fajar aborda en El Peri\u00f3dico los riesgos legales en las colaboraciones con influencers - MAIO Legal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maiolegal.com\/en\/carmen-perez-andujar-aborda-en-el-periodico-los-riesgos-legales-en-las-colaboraciones-con-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carmen P\u00e9rez And\u00fajar aborda en El Peri\u00f3dico los riesgos legales en las colaboraciones con influencers - MAIO Legal\" \/>\n<meta property=\"og:description\" content=\"Carmen P\u00e9rez And\u00fajar, socia de nuestro despacho, participa en una pieza de El Peri\u00f3dico sobre los riesgos legales y reputacionales que afrontan las marcas en sus colaboraciones con influencers, en un contexto de creciente profesionalizaci\u00f3n y mayor escrutinio regulatorio. 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